Analysis of PETA Advertisement - 1939 Words

Semiology is a useful tool in the analysis of media texts and allows the deeper layers of meaning to be revealed. According to Rayner, Wall and Kruger â€Å"semiology is an attempt to create a science of the study of sign systems and their role in the construction and reconstruction of meaning in media texts† (Image Analysis, 2004). The text that will be analysed is advertisement for PETA featuring Pamela Anderson, which aims to sell an ideology of beauty and femininity, as well as sexual empowerment through self-objectification (see appendix for image). This essay will analyse the chosen text through the use of semiology. The essay will analyse the connotations, denotations and myth of the text among other elements. The text is part of a†¦show more content†¦In this case, PETA are objectifying Anderson in order to promote animal rights— almost â€Å"selling† the vegetarian lifestyle. Semiotician Bob Hodge says that ideology identifies a unitary object that incorporates complex sets of meanings with the social agents and processes that produced them† (Ideology, 2013). Myth has a similar definition. According to Barthes, myth refers to â€Å"the hidden set of rules and conventions through which meanings, which are in reality specific to certain groups, are made to seem universal and given for a whole society† (Barthes, 1998). The text represents an ideology or myth of beauty and femininity. Beauty and femininity often go hand in hand as beauty is often seen as party of being feminine (Lazar, 2013). Beauty is defined by the norms of society and these conventional standards are what is expected of women. Anderson fits well within the societal norms, and therefore is considered beautiful. Feminists, especially ‘second wave’ feminists, have long condemned these beauty practices, and the beauty industry that profits from these practices, citing that these restrictive ideals of beauty are oppressive to women in general and promotes â€Å"lookism†, where women are constantly judged for their appearance (Lazar, 2013). â€Å"Lookism† has also been criticised for promoting an unhealthy obsession with body image (Lazar, 2013). However post-feminism has re-claimed these beauty practices as enjoyable and voluntary pursuits (Lazar, 2013). ThisShow MoreRelatedPeta Advertisement : An Analysis Of Pamela Andersons Body Organs?881 Words   |  4 Pagesadvisement is not. The Peta advertisement is offensive based on the bad portrayal that Peta has published about Pamela Anderson in a bikini with a body diagram of her body parts. The company Peta promoted there go meat diet for non-vegetarians to go vegetarian. The advisement shows the women as if she is an animal with labels of different cuts of meat on her body parts. The advisement is unacceptable because of the labeling on her body like she an animal, the statement Peta made saying † All animalsRead MorePeta s Use Of Visual Imagery As Rhetoric1979 Words   |  8 PagesPromoting Social Change and Animal Rights As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that â€Å"it is the right of all beings - human and non-human - to be free of harm.† (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. AccordingRead MoreEffectiveness of Celebrity Endorsements for Non-Profit Organization7714 Words   |  31 Pagesendorsed. RBUS2900 Business Research Method Assignment 2 Part B EXECUTIVE SUMMARY This proposal is written to address the concerns of PeTA in investigating the effect that celebrity endorsers have on the organisation that they endorse. In particular, three aspects of the celebrity will be analysed. Firstly, due to the high number of advertisement used by PeTA that feature near nude celebrities, this paper will analyse how does the physical attractiveness of a celebrity influence a consumer’s perceptionRead MoreCase Analysis for Yum! Brands Essay1313 Words   |  6 Pagesas traditional anymore; it is common to see a McDonalds in the middle of Wal-mart or at the mall. Consumers are also more educated and will not support companies that are not ethically responsible. For example, KFE receive a lot of bad press from PETA because of its unnatural way its treats and grows its chickens. To this end, KFC has not been able to meet it growth objectives. 2. Using the Porters Five Forces Model, assess the strengths of each competitive force in the fast food industryRead MoreLittle Do They Know : The World Of Advertising3080 Words   |  13 Pagesmass advertisement brings. The artists who create these advertisements may or may not know that their art holds certain symptomatic meanings that tie to a broader cultural context, but aside from being effective for their own agenda, they create social norms that create the platform for further advertising. The significance of these advertisements doesn’t come from those intending to send a message – it comes from the perceptions of the messages that are received. Of all the advertisements thereRead MoreMarketing Management Strategy of L’oreal Groups2776 Words   |  12 Pageshair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to the implementation of the marketing strategy of the company as well as the ethical issues raised by these marketing strategies. Company Profile Read MoreLevel 6 Essay2155 Words   |  9 Pagespersuade the viewer? Have they gone too far? Danielle Gough BA Visual Communication, Level 6 This essay will provide an in depth analysis into charity campaigns, their target audience and ways of communicating an idea, message and the methods used to persuade the viewer to donate or join the charity. In order to do this I will decode three images via semiotic analysis. Charity campaign techniques, symbols and signs , social and political issues used to persuade the viewer will be explored. The methodsRead MoreBusiness Ethics Kfc3137 Words   |  13 Pagesunder age employees thus company have to raise the wages rate and don’t pay it based on age. (wsws.org) 2.3 Suppliers Issues This ethical issue was happened at outlet of India in Bangalore on 20 August 2003. The People for Ethical Treatment of Animal (PETA) it’s an animal right protection organization against KFC because they are using the chicken are full of chemical and sell to the public. The chicken is full of chemical because an injection the chemical to fatten the chicken at the short period. ThereforeRead MoreAll over history, is written the advancements of medicine and technology through the involvement of2200 Words   |  9 Pageshave the ability to defend and fight for themselves. One of these groups is the PETA, People for the Ethical Treatment of Animals. Founded by Alex Pacheco and Ingrid Newkirk in 1980, this organization is one of the largest animal rights activists in the world. Though is it is well-known, this organization of activists is often persecuted for its tenacious movements and defiant civic manifestations. The goals of the PETA mainly focuses on stopping animal use in res earch laboratories, the fur industryRead MoreScm of Kfc13161 Words   |  53 Pagesidea of KFCs fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name

Are We Free to Make Our Own Choices in Life Free Essays

string(58) " that censorship is necessary to preserve national pride\." 1st essay Are we free to make our own choices in life? Although it sounds appealing to make one’s own decision freely, it is actually an impractable goal as the society has exerted significant influence and restrictions on individuals and has shaped one’s value of what they should do and what they should not do. In today’s society, people are more free to make our own choices than we were before, but it is true that we canno indulge our interests at the cost of transgressing the basic rules of the society. The first example is about the choice of curriculum. We will write a custom essay sample on Are We Free to Make Our Own Choices in Life? or any similar topic only for you Order Now Nowadays, we are much less limited when choosing extracurriculum activities and collegial groups than people were before; however, there are basic disciplines which must not be neglected such as Mathematicis, English Literature, Physics and Chemistry. These disciplines are compulsory because they will greatly assist your future career and well-being, while choosing to ignore these compelling courses will undoubtedly result in a great obstable since you are not equipped with some of the most basic skills. Furthermore, you will be less likely to enroll in an outstanding university or college, which can be attributed to your choice of not taking these basic disciplines. Actually, everyone is provided with a concrete and immutable schedule for daily couses whcih will not be altered by any individual student withour a reasonable application and cogent explanation. From this example, we can see that there are courses that we hove to choose to study. In other words, we cannot make a choice totally freely on which courses to take. Another example is about filial responsibility. Turning to Chinese society, it is a written law that every grown-up should look after his or her parents if economically permitted. One of my neighbour is a vile women, always shouting against her parents and asking her parents for money. I usually herar augument with her parents on economic issues. In fact, she does not shoulder the responsibility of a daughter to take care of her elderly parents; instead, she throws herself in the cyberspace, not willing to take on a job to â€Å"act as† a daughter. She may not be punished by law; however, every family in our community has acknowledged her notorious reputation and malicious behaviour. As she decides not to take care of her parents, she has broken the basic law of the society–conscience. Her case indicates that people who make choices regardless of the rules of society will be injurious to not only the people around them but also themselves. In conclusion, we are more or less limited by the rules of society when making decisions. However, as far as I am concerned, these rules should bot by regarded as obstacles, but should rather be considered as contribution to the stability and harmony of the hole society. 2nd Essay What must we do to truly understand ourselves? As an old saying goes, ‘It is always being difficult for people to judge themselves evenhandedly. ‘ And I agree that many people do not have general idea what he or she is like in others’ eyes. Therefore, from my perspective, to communicate with other people, discuss some common topics, or even argue about something can not only help people have truly understandings of others but also themselves. Two characters, Elizabeth and Mr Darcy in the Pride and Prejudice, a far-reaching novel, can serve as an example. Their first interaction was on a ball where Mr Darcy refuses to dance with Elizabeth, who regarded him as a person with rude and pride personality ever since. After that, another officer, Wickham’s accusations enhanced Elizabeth’s prejudice about Darcy. Both of them, Elizabeth and Darcy, have the idea that the other is proud while have no idea about their own personalities. Nevertheless, as time goes by, Darcy falls in love with Elizabeth and expresses his feelings to her. He is astounded by her prejudice about him. He sends Elizabeth a letter telling everything happened between him and Wickham. Thought their communication, they learnt each other’s personality, realized the damage they have made in both of their hearts and finally became couples. Darcy’s pride of status is founded on social prejudice while Elizabeth’s initial prejudice against him is rooted in pride of her own perception. But their true communications afterwards made both of them correct their ideas about each other’s characteristic as well as their own personalities. Another example is in the movie of Titanic. Rose was a girl with notable social status and she would be married with a business man, Carl. Though she did not love him, and was tired about the sybaritic life of upper classes, she lived against her own heart. When saved by Jack, and had conversations with him about their distinct life, Rose realized hat she did not want to be a upper class anymore. She finally acknowledged her love with Jack and decided to live with him forever. Jack’s discretions prevented Rose from jumping into the ocean and also encourages Rose to be brave and act in accordance with her heart. Communication is the very way that made Rose to change and understands herself as a woman. I agree that the meeting of two personalities is like the contact of two chemical substances and insist that communicate helps people to recognize themselves. 3rd essay Is censorship sometimes justifiable? Human rights include freedom of speech and freedom of expression. Based on this definition, many people believe that censorship is a flagrant infringement on human rights, and thus it should not be tolerated. However, I believe that censorship can be justified. Through a discussion of censorship of history textbooks in Japan, censorship against racism in Singapore and move ratings, this essay seeks to show the benefits of censorship to the community. The censorship of Japan’s war crimes in Japan’s history textbooks shows us that censorship is necessary to preserve national pride. You read "Are We Free to Make Our Own Choices in Life?" in category "Essay examples" In all history textbooks used in Japan, atrocious war crimes such as their cruelties in World War II, most notably the systemised raping and pillage of Japanese soldiers in the rape of Nanking, China, are only briefly mentioned as parts of the wars, all the grotesque details prohibited. Though China accuses Japan of distorting history, this is necessary to maintain the national pride in Japanese students, especially for those younger students whose opinions and impressions of the country are still in the shaping. Therefore, the censorship can be justified if it is used wisely for the good of the nation. Censorship is also justified in Singapore to ensure social cohesion and racial harmony. In a multi-racial country like Singapore, a caustic racist remark can trigger conflict that threatens the social cohesion that took Singapore decades to cultivate. As such, the Media Development Authority (MDA) prohibits the use of derogatory language or insensitive remarks against any races in any form of media, be it printed media like newspapers or the new media- the Internet. This ensures the mutual respect between different races, and thus protects social cohesion in a fragile society like Singapore. Therefore, in cases like this, censorship should be justified. The movie ratings system is the most common type of censorship, and it is reasonable as it protects the minds of the young against violence and sexually explicit materials shown in movies. Massive research done on movies containing violence, foul language and sexually explicit materials has shown that exposure to such materials at a young age can lead to psychological instability for viewers and make them more prone to committing juvenile delinquency. As such, the movies are often rated from Parental Guidance to NC17, M18 and in some countries R21, to protect viewers from viewing dangerous materials unsuitable for their age. The movie ratings system thus is a necessary form of censorship to bar the young from being exposed to harmful materials through movies. Overall, censorship is justified in many cases, as it seeks to maintain social stability, racial harmony and to protect the young minds from dangerous materials in movies. However, once misused, censorship can violate human rights principles of freedom of speech and freedom of expression. Due to the complexity of censorship, the government needs to be prudent in using censorship to the best interest of the society. 4th Essay What two options are the most difficult to choose between? The most difficult choice is neither between life and death nor between love and freedom, but between truth and lie. Although I have to admit that it really takes a lot of courage to decide to die when one still have chance to live and it is harder to give up one’s beloved to pursue the mental world of freedom, it is the choice of insisting on the truth that takes the greatest bravery. Louis Pasteur is such an example who bravely challenged the majority’s opinion in order to hold the truth. Before him, people commonly believed that life comes directly from the lifeless matter. This theory is called spontaneous theory which was synthesized by Aristotle, the unshakable authority at that time. Hence, people from common ones to experts all deeply believed in this theory. However, Pasteur threw doubt on this commonly believed theory after conducting a series of experiments. Seeing is believing. What was shown in the experiments definitely disproved Aristotle’s old theory. Here came the choice. He could publish the result of his discovery to insist on the truth or support the old wrong theory to lie to his heart. If he chose the first one, there would be lots of critics waiting for him. No one will exactly know what those crazy people will do who championed the spontaneous theory for so many years. His friends even warned him about the quagmire lain on the endless truth chasing path. On the contrast, if he chose the latter one, he will suffer from the torture of consciousness instead of the one from others. Finally, he decided to choose the first choice. Pasteur publicized his discovery in 1864 and brought a controversy immediately. Countless people found fault with Pasteur’s experiments but soon people gradually were persuaded by the fact of the experiments. Because of this choice, Pasteur became one of the founders of the microbiology. Unlike to choose death or freedom, people never know what they will get after holding the truth. Perhaps one can earn famous during his or her life time, like Louis Pasteur, or he or she can be punished to die without understanding from other people. For instance, Giordano Bruno donated his life to pursue the truth. While at his contemporary, he was considered as a heretic because his belief of Copernican model offended the authority of the Catholic Church. In the end he was burned at the stake by civil authorities in 1600. Still lucky, his idea was understood by several people and recorded in text form so that his descendants could recover his opinion and memorize him forever. And those people who had no supporters for their persistence or did not record their opinion would be forgotten by generations. In conclusion, either pursuing truth or giving in to lie needs plenty of bravery to chose. However, we have to make decision between them. This was because he was the gold medalist. 5th essay Do we need knowledge of the past to fully understand the present? People live in the present. They plan for and worry about the future. The knowledge of the past gives us all the demands that press in from living in the present and anticipating what is yet to come, why bother with what has been? Knowledge of the past gives us all the desirable and available branches of knowledge. It is why we insist to learn knowledge of past such as history. I agree with what Rosamond MacKitterick told us. He said that a sense of the past is an essential past of our identity . The past is in many respects a foreign country, but on the premise that travel broadens the mind, this is all the more reason to go there. Any subject of study needs justification: Most widely accepted subjects—and history is certainly one of them—attract some people who simply like the information and modes of thought involved. I know that you may have more doubtful about why to bother need to know what the purpose is. In a society that quite correctly expects education to serve useful purposes, History is in fact very useful, actually indispensable, but the products of historical study are less tangible, sometimes less immediate, than those that stem from some other disciplines. In the past history has been justified for reasons we would no longer accept. For instance, one of the reasons history holds its place in current education is because earlier leaders believed that a knowledge of certain historical facts helped distinguish the educated from the uneducated; the person who could reel off the date of the. Knowledge of historical facts has been used as a screening device in many societies, from China to the United States, and the habit is still with us to some extent. Unfortunately, this use can encourage mindless memorization—a real but not very appealing aspect of the discipline. History should be studied because it is essential to individuals and to society, and because it harbors beauty. There are many ways to discuss the real functions of the subject—as there are many different historical talents and many different paths to historical meaning. All definitions of history’s utility, however, rely on two fundamental facts. We could borrow knowledge of the past to understand the present situation better in any field. How to cite Are We Free to Make Our Own Choices in Life?, Essay examples

Phenomenological Hermeneutic Study

Question: Discuss about the Critical Analysis-The meaning of learning to live with medically UN explained symptoms as narrated by patients in primary care A phenomenological hermeneutic study. Answer: Introduction Medically unexplained symptoms are those problems for which there cannot be physical cause or any medical justification through appropriate medical test can be explained, it is basically the state of mind that is complaining about by the student. The various symptoms stated by the patient are like Body pain, restlessness and several other symptoms when medically body is completely physically fit. It is nothing like the patient is physically fit but still the patient is complaining is not affected (Brian R. W, Nicki R C, 2012). Due to which the patient problem cannot be understood by several doctors and wrong treatment is given to the patient and only it is the patient who suffers. These Medically unexplained symptoms are causing many problems for patients and it is a big research area. The purpose of a critical analysis of a research paper is to evaluate the worth of information provided in it, to explore the strengths and weakness of the research paper, to determine the applicability in medical service and depending upon the information gained through this paper bringing the change in medical services. Background of study This Research paper elaborates the medically unexplained symptoms as narrated by patients in primary care: A phenomenological hermeneutic study, it is a problem that is faced by the several sections of patients. Medically this is a big challenge, still medical services are unable to address as well provide complete cure for these kind of medical symptoms. This paper not only highlights about the symptoms but also explains how adversely these symptoms put affect in daily life of the patients in managing their life. Not only patients the Doctors also become dissatisfied by their own treatment as a good Doctor always desires that his/her patient is completely cured. This paper attempts to explain the problem faced by the patients as well Doctors and Nurses in providing the medication to them. It narrates the experiences of the patients their problems, how pathetically they are facing their life (Christopher. B, 2012). Significance of Study The significance of studying about these patients is to know more about the patients suffering from the symptoms of unexplained diseases. Most important point is that these patients do complain regularly about their problems but in the medical report it appears every thing is fine , normally the problems of these patients are put in the category of psychological but even though it cannot be ruled out that there are several diseases which are not studied ,there are several symptoms they are unexplained ,medical science has still not found complete cure to several diseases, so putting these symptoms in the category of psychological problem is not a solution. There can be partial psychological problem but not complete. It requires to perform an extensive research study in this area. These patients not only suffer due to their medical problem but also due to experimental, wrong treatment of the Doctors and Nurses . The most critical problem they have to face is no body is understanding a nd believing them , ultimately they learn to live with their medical problem throughout suffering in their life. Overview of Research Design Aim of Research The Research presentation in this paper has been divided into two sections, firstly this paper presents the detail of the information gathered on the medically unexplained symptoms. Further this paper presents the research study according to the patients point of view how a patient has to face problems in managing their life ,how they learn to live in changed life situation and physical condition (Francis .C, Peter .H, Per .F, 2011). Research Design This paper also gives detail about recent researches conducted in this problem area, step by step cure is one of the primary method of treatment given to such patients, another main treatment to such patients given is the Mindfulness treatment, as mainly the root cause of such problems is considered to be mental state of the patient. For this purpose the various physiological factors such as cognitive, behaviour and emotional effect on patients is studied. Along with Psychological study to find the causes of mental state, the biological factors of the patient are also studied such as Endocrine and Immune system problem, amino acid, neurotransmitter and various other biological problems cause these medically unexplained symptoms as the recent researches in this area reveal on the basis of experimental study conducted by these researches. Further this paper also presents the literature review of the Research papers, diagram is also given to present the details of patients suffering fro m these kinds of symptoms. Further this paper presents the brief of interviews conducted with the patients suffering from these kinds of disease. At the end of this report the detail of the Authors contribution, Acknowledgements and conflict of contribution is presented ( Eva .L, Elisabeth .B , Staffan. S, 2015) . Appropriate Recommendation According to my perspective this layout of presenting the report is appropriate as firstly the Authors have presented the detail of the medically unexplained symptoms than the literature review of other reports so that one can get more information and can do self analysis too. The diagram is also appropriate but if more diagrams could be presented than the report can be more informative. Further the presentation of Interviews of patients are giving justification to above discussed issues so they had helped in highlighting the issue in remarkable way. Sampling Study participants and Sampling Technique In order to collect the information the Research team conducted the research on the group of 10 participants suffering from MUS from the age group of 18-64 years in the 2011 between Aprils to September 2011. The participants were made to visit the medical staff and Doctor at least eight visits in the specified duration for study. Inclusion and exclusion Criteria The selected Participants were considered or their inclusion was done on the basis of patients ready for participating and given their consent in written, their previous medical record depicting MUS, they visited the doctor and medical staff eight times minimum, their age is between 24 to 61 years, have presented their social security number and other details rest peoples were excluded from study. Selection Criteria The above discussed criteria was made to select the participants as firstly it is unethical to study a patient or any person without his/her consent. No medical norms be violated to do study and regional ethics are somehow too not be violated. Research Design In order to collect the samples and do the study the A phenomenological hermeneutic method was employed on the participants. According to our Perspective the selected method is appropriate for studying as it guides as well helps in performing the study in appropriate way. Sample Size and appropriateness The sample size was determined by using the Nave method, structural analysis and comprehensive understanding. It is appropriate to use these methods as they helped in presenting the samples in appropriate manner. Data Collection Data Collection Method The data was collected through previous medical reports of MUS suffering participates, interviewing them with the help of EL and audio recorded system through digital devices. Then these data are analysed through above discussed methods. Yes the method of collecting the data is appropriate as it is the best way to collect the data in simple way rather than making whole process complicated Appropriateness and Research Design Rigor can be defined as strictness of adhering the standards or methods in action of judgement. The concept of Rigor defines the quality of work in the sense of standards, the quality of data collected, the Research tools applied and how the analysis of data to present the finding or result is implemented. To ensure that the appropriate measures are took to ensure rigor in the research is to apply fixed standards for methodological techniques. Secondly to ensure the specific techniques are applied to specific methods (Kyle B. B, 2016). Data Analysis Method of Analysis The method of Data Analysis selected for analysis are took in three steps firstly the Nave Reading is applied then the structural analysis and at last the comprehensive understanding technique was applied. These are common and best used practices in analysing data in various other fields even in machine learning too. Yes the above discussed methods were appropriate as they help in better understanding of the problem domain and to perform research in this field. Appropriateness and Finding After analysis and research on the MUS , this paper presents its finding. It states that the patients condition can be defined based on two themes , firstly the symptom made belief in the patient that this particular problem is adversely effecting his/her life, life has become dependent and the patient looses the self believe. Secondly the sub theme defines that the patient learns to have insights of symptoms and learns to move on in life with these symptoms and learn to take care of own self, developing the way to manage their life facing these symptoms. Further this paper also claims that the method of cure for these patients are evolving ,even though these treatment techniques are slow and both physiological as well biological factors of patient are considered for treatment (Stevan . B, 2015). Usefulness in other setting Yes this finding can be used in other research setting and will work as comprehensive approach in performing the research ( Todd .E, Antony. S, David .D, 2010).. Evidence Utilization I personally feel that the finding of this research report can be utilized in clinical treatment of MUS patients, this research paper gives good highlight about the patients and will help the doctors to develop their method for doing treatment of these kind of patients. The information presented in the paper are well displayed with the help of diagrams, examples and charts. The language of the research paper is also simple and layout of the paper is also simple. Conclusion Medically unexplained Symptoms and patients learning to deal with these problems is a wide research area , in the limited time and with the student level expertise this report was written still there is more scope of presenting details in it. The purpose of this paper was to learn new types of medical patients whose disease is also not well researched and most importantly these patients require extra care and concentration. This knowledge gained through this assignment will help in my Nursing career. Working on this assignment was no doubt a good learning experience for me and will definitely be helpful in my entire career. References Brian R. W, Nicki R C, (2012), Davidson's Principles and Practice of Medicine, Eli sever Publication Christopher. B, (2012), ABC of Medically Unexplained Symptoms, Wiley Publication Eva .L, Elisabeth .B , Staffan. S, (2015), The meaning of learning to live with medically unexplained symptoms as narrated by patients in primary care: A phenomenological hermeneutic study , CO Action Publishing Francis .C, Peter .H, Per .F, (2011), Medically Unexplained Symptoms, Somatisation and Bodily Distress: Developing better clinical services, Cambridge University Press Kyle B. B, (2016), Neuropsychological Evaluation of Medically Unexplained Symptoms: Assessment Primer, Taylor Francis Publication Stevan . B, (2015), Medically unexplained symptoms, Oxford Academic, Occup Med (Lond) (2015) 65 (2): 92-94. Todd .E, Antony. S, David .D,(2010), The treatment of patients with medically unexplained symptoms in primary care: a review of the literature, Mental Health Journal, vol 7(4), PMC3083260